More and more companies are contacting us regarding different online solutions to hold meetings and/or send out information to their employees, customers and other audience. Especially during the Corona lock down we have noticed a high demand on our products. But ”What is the difference between live streaming and video conference, and what solution should I use for my needs? These are common questions we get here on Quickchannel and we thought we will try to explain and clear up a few misconceptions between the two.

Streaming is a unidirectional (one direction) way of communication. Best used for webinars, announcements, in some cases training, and simply sharing information.
Video conferencing is a fully interactive and dynamic two-way or multi-way form of communication. Best used for discussion, collaboration, training and decision making.
Use cases for streaming
Webinars, shareholder meetings, lectures, news- and company updates, when done right, also townhall meetings and live events.
Use cases for video conferencing
Rich communication channel for ad-hoc dialogues, clarifications, etc. instead of using email or chat. Team meetings, introductions & interviews.
Streaming will maintain the same levels of ‘order’ and maintain a clear message, independent of the number of participants/viewers.
Video conferencing can, if not managed, become less organized as more participants join, influencing the effectiveness of communication.
Webcasts/streaming events have audiences, a larger group of people joining the event with limited abilities to interact during the live event.
Video conference solutions have participants and is mostly used for one-to-one and smaller groups to collaborate within the teams. Video conferencing offers the possibility to interact with each other trough audio.
Streaming advantages vs. video conferencing
Easy to log in, access for anyone with a browser, clear overview and control, large audiences.
Video conferencing advantages vs. Streaming
More interactive and dynamic, active participants, option to share content from participants.
Streaming disadvantages vs. video conferencing
Easy to loose attention if content is not good or enough engaging.
Video conference disadvantages vs. Streaming
Harder to manage, multiple platforms, not easy to join.

Did you find this interesting and want to know more? Great, there is a lot to explore!

Quickchannel offers market leading online video platform with strong focus on usability, security and integrations. The platform is used to create, manage and distribute video content and communication. Focus on the security, user experience and scalability is core to the platform. All development and new functionality is based on user requests and user workflow.

Here is an example where Avonova are using a combined solution where they live stream a Covid19-webinar.

You can either read more about our products or get in contact with us here and someone in our great team will help you explain further what could be the best solution for your business and your needs.